Client Overview
ST Workwear, part of the Supertouch® family based in the UK, has been a leader in workwear and PPE manufacturing for approximately 30 years. Operating from a modern state-of-the-art facility in Karachi, Pakistan, the company is renowned for its high-quality, innovative products, commitment to sustainability, and adherence to rigorous safety standards. With eco-friendly practices and ISO certifications at the core of their operations, ST Workwear has established itself as a trusted name in the industry.
ST Workwear, part of the Supertouch® family based in the UK, has been a leader in workwear and PPE manufacturing for approximately 30 years. Operating from a modern state-of-the-art facility in Karachi, Pakistan, the company is renowned for its high-quality, innovative products, commitment to sustainability, and adherence to rigorous safety standards. With eco-friendly practices and ISO certifications at the core of their operations, ST Workwear has established itself as a trusted name in the industry.
ST Workwear, part of the Supertouch® family based in the UK, has been a leader in workwear and PPE manufacturing for approximately 30 years. Operating from a modern state-of-the-art facility in Karachi, Pakistan, the company is renowned for its high-quality, innovative products, commitment to sustainability, and adherence to rigorous safety standards. With eco-friendly practices and ISO certifications at the core of their operations, ST Workwear has established itself as a trusted name in the industry.
The Challenge
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ST Workwear’s existing online presence was hindered by a an undeveloped website with outdated and ineffective copy that failed to showcase what the business does or highlight their expertise and values. Furthermore, the site lacked essential digital tools:
- There was no integration with Google Analytics to track performance or user behaviour.
- The website was not indexed on Google Search Console, limiting its discoverability in search results.
- The business had no presence on Google My Business, which hindered local visibility and engagement.
As a result, ST Workwear faced significant challenges in showcasing their capabilities, connecting with potential clients, and strengthening their online presence.
ST Workwear’s existing online presence was hindered by a an undeveloped website with outdated and ineffective copy that failed to showcase what the business does or highlight their expertise and values. Furthermore, the site lacked essential digital tools:
- There was no integration with Google Analytics to track performance or user behaviour.
- The website was not indexed on Google Search Console, limiting its discoverability in search results.
- The business had no presence on Google My Business, which hindered local visibility and engagement.
As a result, ST Workwear faced significant challenges in showcasing their capabilities, connecting with potential clients, and strengthening their online presence.
ST Workwear’s existing online presence was hindered by a an undeveloped website with outdated and ineffective copy that failed to showcase what the business does or highlight their expertise and values. Furthermore, the site lacked essential digital tools:
- There was no integration with Google Analytics to track performance or user behaviour.
- The website was not indexed on Google Search Console, limiting its discoverability in search results.
- The business had no presence on Google My Business, which hindered local visibility and engagement.
As a result, ST Workwear faced significant challenges in showcasing their capabilities, connecting with potential clients, and strengthening their online presence.
Our Approach
To address these challenges, we provided a comprehensive digital transformation:
Website Redesign and Development
- Designed a modern, user-friendly website with a focus on showcasing ST Workwear’s products, expertise, and values.
- Ensured the site was mobile-responsive and optimised for fast loading speeds to enhance user experience.
SEO-Optimised Copywriting
- Created compelling, keyword-rich content to improve search engine rankings and clearly communicate ST Workwear’s offerings, values, and industry expertise.
Google Integration
- Set up and integrated Google Analytics to monitor website performance, track user behaviour, and identify areas for improvement.
- Added the site to Google Search Console to ensure proper indexing and improve search visibility.
- Established and optimised a Google My Business profile to increase local search presence and provide essential business information.
To address these challenges, we provided a comprehensive digital transformation:
Website Redesign and Development
- Designed a modern, user-friendly website with a focus on showcasing ST Workwear’s products, expertise, and values.
- Ensured the site was mobile-responsive and optimised for fast loading speeds to enhance user experience.
SEO-Optimised Copywriting
- Created compelling, keyword-rich content to improve search engine rankings and clearly communicate ST Workwear’s offerings, values, and industry expertise.
Google Integration
- Set up and integrated Google Analytics to monitor website performance, track user behaviour, and identify areas for improvement.
- Added the site to Google Search Console to ensure proper indexing and improve search visibility.
- Established and optimised a Google My Business profile to increase local search presence and provide essential business information.
To address these challenges, we provided a comprehensive digital transformation:
Website Redesign and Development
- Designed a modern, user-friendly website with a focus on showcasing ST Workwear’s products, expertise, and values.
- Ensured the site was mobile-responsive and optimised for fast loading speeds to enhance user experience.
SEO-Optimised Copywriting
- Created compelling, keyword-rich content to improve search engine rankings and clearly communicate ST Workwear’s offerings, values, and industry expertise.
Google Integration
- Set up and integrated Google Analytics to monitor website performance, track user behaviour, and identify areas for improvement.
- Added the site to Google Search Console to ensure proper indexing and improve search visibility.
- Established and optimised a Google My Business profile to increase local search presence and provide essential business information.
Key Features of the New Website
- SEO-Driven Content: Engaging, keyword-optimised copy that reflects ST Workwear’s brand values and industry leadership.
- Enhanced Design: A clean, professional layout that balances visual appeal with functionality.
- Integrated Tools: Full integration with Google Analytics, Search Console, and My Business to support performance tracking and visibility.
- SEO-Driven Content: Engaging, keyword-optimised copy that reflects ST Workwear’s brand values and industry leadership.
- Enhanced Design: A clean, professional layout that balances visual appeal with functionality.
- Integrated Tools: Full integration with Google Analytics, Search Console, and My Business to support performance tracking and visibility.
- SEO-Driven Content: Engaging, keyword-optimised copy that reflects ST Workwear’s brand values and industry leadership.
- Enhanced Design: A clean, professional layout that balances visual appeal with functionality.
- Integrated Tools: Full integration with Google Analytics, Search Console, and My Business to support performance tracking and visibility.
The Result
The new website delivered measurable improvements to ST Workwear’s online presence:
- Improved search engine rankings through optimised content and indexing.
- Increased local discoverability and client engagement via Google My Business.
- Data-driven insights gained through Google Analytics and Search Console, enabling ongoing optimisation.
The new website delivered measurable improvements to ST Workwear’s online presence:
- Improved search engine rankings through optimised content and indexing.
- Increased local discoverability and client engagement via Google My Business.
- Data-driven insights gained through Google Analytics and Search Console, enabling ongoing optimisation.
The new website delivered measurable improvements to ST Workwear’s online presence:
- Improved search engine rankings through optimised content and indexing.
- Increased local discoverability and client engagement via Google My Business.
- Data-driven insights gained through Google Analytics and Search Console, enabling ongoing optimisation.
Conclusion
By addressing the shortcomings of the original website and implementing a holistic digital strategy, we helped ST Workwear establish a robust online presence. The result is a platform that not only aligns with their reputation for excellence but also provides the tools and visibility necessary for sustained growth in the competitive workwear and PPE industry.
By addressing the shortcomings of the original website and implementing a holistic digital strategy, we helped ST Workwear establish a robust online presence. The result is a platform that not only aligns with their reputation for excellence but also provides the tools and visibility necessary for sustained growth in the competitive workwear and PPE industry.
By addressing the shortcomings of the original website and implementing a holistic digital strategy, we helped ST Workwear establish a robust online presence. The result is a platform that not only aligns with their reputation for excellence but also provides the tools and visibility necessary for sustained growth in the competitive workwear and PPE industry.
Straight from Our Client
